Las Das Food Truck Identity

Elevated Hispanic Cuisine

Client

Self-Initiated

Services

Branding, Graphic Design

Las Das is a concept food truck specializing in elevated empanadas.

I developed a complete brand identity that visually bridges the refined aesthetic of French bakeries with vibrant cultural elements from the Caribbean and Latin America.

The system includes primary and secondary logos, color palette, typography, menu design, and applications across truck signage, packaging, and promotional materials.