Client
Concept Exploration
Services
Brand Identity, Graphic Design, Art Direction
Founded on a deep respect for Americana, folk, and roots music traditions, The Fond Familiar exists to close the distance between artist and audience and to remind people that live music can be intimate, warm, and close.
Like grandma’s house, but with a concert out front.
mission
The Fond Familiar needed to be a fully realized, recognizable brand in the hyper-local live music space. The goal was to create a visual and verbal identity that evokes the warmth of nostalgia and establishes the presence of a beloved event as a regular part of community life.
Outcome
I created the logo to fit the mission and an identity that could expand to give each neighborhood its own character within the larger brand. This resolved into color coded posters, tshirts, pins, and tickets for an inaugural run of three events in three cities, with the ability to expand merchandise and touchpoints for the concert goers as The Fond Familiar grows.