Client
Self-Initiated
Services
Branding, Graphic Design
Leafy Kindred is a concept for a local plant nursery competing against big-box retailers. Since smaller nurseries can’t compete on price, they need to differentiate through service, expertise, and community.
The identity targets a 30-something demographic seeking to disconnect from screens and engage with slow, intentional activities. The neo-nostalgic aesthetic appeals to multiple age groups while feeling current.
Brand elements include logo system, tagline (“Beauty brings us together”), color palette, and applications across signage, plant tags, tote bags, and promotional materials.
